Dear Children’s Food and Beverage Advertising Initiative (CFBAI):
We commend CFBAI for committing to “helping responsible members of the food industry continue to transform the children’s food advertising landscape.” Now there is new evidence of how to do that, including from Healthy Eating Research's Recommendations for Responsible Food Marketing to Children report.
I’m writing to you today to ask you to be sure that all CFBAI members’ marketing policies reflect these expert recommendations, as follows.
- Require that brands marketed to children only contain products that meet nutrition criteria.
- Reduce added sugars and salt, to be consistent with new Dietary Guidelines for Americans.
- Encourage nutrient-rich foods, rather than fortification of otherwise unhealthy products.
- Remove sugary drinks from kids’ meals.
These standards should protect all kids—including older kids (ages 12-14) not currently covered by CFBAI’s protections. They should also cover all the ways that companies market to young people—including food packages and family TV shows where children constitute 25% or more of the audience, or when ads are designed to get kids’ attention.
These updates are backed up by experts and the new Recommendations for Responsible Food Marketing to Children report. If adopted by these major food and drink companies, they would be a great step forward in promoting the health of our kids.
Thank you for listening to the voices of parents concerned about the health of our kids and our communities.