Send Today!

Stop the hype! Baby formula companies’ unverified claims are costly & undermine breastfeeding:

    * required

    Text alerts are optional, but a great way to stay up-to-date with MomsRising on the go!

    Standard text message charges may apply

    Not ? Click here.


    Enter email addresses separated by commas.
    Click here to preview or add a note to your message to friends.
    It simply isn't right
    Dear Friend,

    It simply isn't right to take advantage of new parents when they're vulnerable.

    But baby formula companies are doing just that. And this is especially wrong because empty infant formula advertising claims undermine evidence-based messages like "breastfeeding is best for babies." This has got to be fixed, and we have a chance right now to change the way these infant formula companies and other food manufacturers do business so that parents get the facts, and not just empty hype on labels.

    Join me and tell your Senator that the Child Nutrition Act should include independent scientific reviews of formula and other foods so parents can make the best choices for their infants.

    http://action.momsrising.org/cms/letter/WIC-2010/?referring_akid=2220.137181.7BT8xY&source=taf

    *It only takes 2 minutes!

    Need more details?

    Congress is debating the renewal of the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) through the Child Nutrition Act. As the re-authorization of the Child Nutrition Act moves through the Senate, we're urging Senators to also include a review of the “functional ingredients” in baby formula and other foods WIC offers. Functional ingredients are things like prebiotics, nucleotides, and others ingredients that are marketed as improving a baby’s health. Companies add these “functional ingredients” as a way to command higher prices and make catchy health claims. Initial independent studies have shown very mixed results as to whether so-called “functional ingredients” actually do anything for the health of our kids. [1]

    Our federal government carries enormous weight in this formula fiasco because half of all U.S. infants participate in the WIC program. [2] WIC’s mission is to provide healthy foods, breastfeeding support and nutrition counseling to low-income pregnant women, infants, and young kids. To that end, WIC gives vouchers for specific foods that qualifying families can use in their local grocery stores.

    The government has estimated that these “functional ingredients” cost WIC $91 million annually.[3] Meanwhile, front-line WIC providers, who work hard to promote and support breastfeeding, are very concerned that moms are increasingly asking WIC for the formula “that’s just like breastmilk.” [4] And that’s why it’s so important for USDA to get expert advice based on an independent, systematic review of the research, which will be published for all consumers to see. An independent review of "functional ingredients" could save the taxpayers and the average new parent a lot of money.

    Unfortunately, we’re up against the formula companies in this fight, and as you can imagine they’re pretty powerful. That’s why as parents we need to be even louder!

    *Don't forget to send a note to your Senator today:

    http://action.momsrising.org/cms/letter/WIC-2010/?referring_akid=2220.137181.7BT8xY&source=taf

    Please let your friends and family know about this campaign too by forwarding this email right now. Together we can stand up for all the sleep-deprived moms and for the health of our children!

    Together we’re a powerful voice for women and families,


    [1] For an example see Karen Simmer, Sanjay Patole, and Shripada C. Rao, “Longchain Polyunsaturated Fatty Acid Supplementation in Infants Born at Term,” Cochrane Database of Systematic Reviews, 2008, Issue 4, summary available at http://www.mrw.interscience.wiley.com/cochrane/clsysrev/articles/CD000376/frame.html.

    [2] "About half of the infants in the United States participate and benefit from the WIC program.” See page 6 of Secretary Vilsack’s testimony at:
    http://edlabor.house.gov/documents/111/pdf/testimony/20100701SecVilsackTestimony.pdf.

    [3] Marcus, Ruth July 14, 2010 “Lobbying fight over infant formula highlights budget gridlock” Washington Post http://www.washingtonpost.com/wp-dyn/content/article/2010/07/13/AR2010071304634.html

    [4] To see what the California WIC Association is doing to improve breastfeeding policies, go to http://www.calwic.org/breastfeeding.aspx.

    Add a short note (optional, up to 500 characters):

    We'll keep you posted via email on this and other MomRising.org campaigns

    Stop Empty Hype and Keep Babies Healthy!

    We have a chance right now to change the way these infant formula companies and other food manufacturers do business so that parents get the facts, and not just empty hype on labels. Tell your Senator that the Child Nutrition Act should include independent scientific reviews of formula and other foods so parents can make the best choices for their infants.

    Privacy Policy (the basics): We do not share the information you've given us with unaffiliated groups without your explicit permission. For petitions, letters to the editor, and surveys you've signed or completed, we treat your name, city, state, and comments as public information. We will not make your street address publicly available, but we may transmit it to members of Congress, the President, or other targets specifically noted on the signup page. We will send you updates on this and other important campaigns by email. If at any time you would like to unsubscribe from our email list, you may do so. For our complete privacy policy, click here.