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Stop the hype! Baby formula companies’ unverified claims are costly & undermine breastfeeding:

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Subject: It simply isn't right Your message to friends:

Dear Friend,

It simply isn't right to take advantage of new parents when they're vulnerable.

But baby formula companies are doing just that. And this is especially wrong because empty infant formula advertising claims undermine evidence-based messages like "breastfeeding is best for babies." This has got to be fixed, and we have a chance right now to change the way these infant formula companies and other food manufacturers do business so that parents get the facts, and not just empty hype on labels.

Join me and tell your Senator that the Child Nutrition Act should include independent scientific reviews of formula and other foods so parents can make the best choices for their infants.

http://action.momsrising.org/cms/letter/WIC-2010/?referring_akid=2222.198352.bcA0rM&source=taf

*It only takes 2 minutes!

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Congress is debating the renewal of the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) through the Child Nutrition Act. As the re-authorization of the Child Nutrition Act moves through the Senate, we're urging Senators to also include a review of the “functional ingredients” in baby formula and other foods WIC offers. Functional ingredients are things like prebiotics, nucleotides, and others ingredients that are marketed as improving a baby’s health. Companies add these “functional ingredients” as a way to command higher prices and make catchy health claims. Initial independent studies have shown very mixed results as to whether so-called “functional ingredients” actually do anything for the health of our kids. [1]

Our federal government carries enormous weight in this formula fiasco because half of all U.S. infants participate in the WIC program. [2] WIC’s mission is to provide healthy foods, breastfeeding support and nutrition counseling to low-income pregnant women, infants, and young kids. To that end, WIC gives vouchers for specific foods that qualifying families can use in their local grocery stores.

The government has estimated that these “functional ingredients” cost WIC $91 million annually.[3] Meanwhile, front-line WIC providers, who work hard to promote and support breastfeeding, are very concerned that moms are increasingly asking WIC for the formula “that’s just like breastmilk.” [4] And that’s why it’s so important for USDA to get expert advice based on an independent, systematic review of the research, which will be published for all consumers to see. An independent review of "functional ingredients" could save the taxpayers and the average new parent a lot of money.

Unfortunately, we’re up against the formula companies in this fight, and as you can imagine they’re pretty powerful. That’s why as parents we need to be even louder!

*Don't forget to send a note to your Senator today:

http://action.momsrising.org/cms/letter/WIC-2010/?referring_akid=2222.198352.bcA0rM&source=taf

Please let your friends and family know about this campaign too by forwarding this email right now. Together we can stand up for all the sleep-deprived moms and for the health of our children!

Together we’re a powerful voice for women and families,

[1] For an example see Karen Simmer, Sanjay Patole, and Shripada C. Rao, “Longchain Polyunsaturated Fatty Acid Supplementation in Infants Born at Term,” Cochrane Database of Systematic Reviews, 2008, Issue 4, summary available at http://www.mrw.interscience.wiley.com/cochrane/clsysrev/articles/CD000376/frame.html.

[2] "About half of the infants in the United States participate and benefit from the WIC program.” See page 6 of Secretary Vilsack’s testimony at:
http://edlabor.house.gov/documents/111/pdf/testimony/20100701SecVilsackTestimony.pdf.

[3] Marcus, Ruth July 14, 2010 “Lobbying fight over infant formula highlights budget gridlock” Washington Post http://www.washingtonpost.com/wp-dyn/content/article/2010/07/13/AR2010071304634.html

[4] To see what the California WIC Association is doing to improve breastfeeding policies, go to http://www.calwic.org/breastfeeding.aspx.

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Stop Empty Hype and Keep Babies Healthy!

We have a chance right now to change the way these infant formula companies and other food manufacturers do business so that parents get the facts, and not just empty hype on labels. Tell your Senator that the Child Nutrition Act should include independent scientific reviews of formula and other foods so parents can make the best choices for their infants.

Dear Senator,

As one of over a million members of MomsRising, I am writing to urge you to support Section 353 of the Healthy, Hunger-Free Kids Act of 2010 (S. 3307: the Re-Authorization of the Child Nutrition Act), which would ensure that all WIC formula and food decisions are science-based.

As you know, right now Congress is debating the renewal of the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) through the Healthy, Hunger-Free Kids Act of 2010. Section 353 establishes a review of the “functional ingredients” in baby formula and other foods WIC offers. Functional ingredients are things like prebiotics, nucleotides, and others ingredients that are marketed as improving a baby’s health. Companies add these “functional ingredients” as a way to command higher prices and make catchy health claims. Initial independent studies have shown very mixed results as to whether so-called “functional ingredients” actually do anything for the health of our kids.

The government has estimated that these “functional ingredients” cost WIC $91 million annually. And empty advertising claims undermine evidence-based messages like "breastfeeding is best for babies." That’s why it’s so important for USDA to get expert advice based on an independent, systematic review of the research, which will be published for all consumers to see.  An independent review of "functional ingredients" could save the taxpayers and the average new parent a lot of money while also making sure that all babies get the products that really offer benefits.

Please, stand up for taxpayers and for families and support Section 353 of the Healthy, Hunger-Free Kids Act of 2010 (S. 3307).

Sincerely,

G-FKC1JKZLDL

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Stop Empty Hype and Keep Babies Healthy!